Privacy Policy

Elizabeth's Boutique ("we," "us," or "our") operates this website to serve our customers in Scranton, PA and the surrounding area. This Privacy Policy explains how we collect, use, and protect information when you visit our website. By using our website, you agree to the practices described below. If you have questions, please contact us directly — we are a small family business and we take your privacy seriously.

I Information We Collect

We collect only the information necessary to provide you with a good experience. This includes:

• Email address — if you voluntarily subscribe to our newsletter through the footer sign-up form.
• Usage data — pages visited, time spent on the site, browser type, and general location (city/region only), collected automatically through Google Analytics.
• Cookie preferences — your accept or decline choice, stored by CookieYes to remember your consent.

We do not operate a contact form, shopping cart, or payment system on this website. We do not collect credit card numbers, Social Security numbers, or any sensitive personal information online.

II How We Use Your Information

• To send you occasional updates or promotions if you subscribed to our newsletter.
• To understand how visitors use our website so we can improve it (Google Analytics).
• To remember your cookie consent choice (CookieYes).

We do not sell, rent, or trade your information to any third party for marketing purposes — ever.

III Cookies

Our website uses cookies for two purposes:

• Analytics cookies (Google Analytics) — help us understand visitor behavior in aggregate. No personally identifiable information is stored.
• Consent cookies (CookieYes) — remember whether you accepted or declined cookies so we do not ask again on every visit.

IV Third-Party Services

We use the following third-party services, each with its own privacy policy:

• Google Analytics — website traffic analysis. Google Privacy Policy
• CookieYes — cookie consent management. CookieYes Privacy Policy

These services may set their own cookies and collect data per their respective policies. We do not control their data practices.

V Data Retention

Newsletter email addresses are retained until you unsubscribe. Analytics data is retained per Google Analytics' default settings (26 months). Cookie consent records are retained by CookieYes as long as necessary to fulfill their function.

VI Your Rights

You have the right to:

• Unsubscribe from our newsletter at any time using the link in any email we send.
• Request deletion of any personal information we hold about you.
• Opt out of analytics tracking via the Google Analytics Opt-out Browser Add-on.
• Decline non-essential cookies using our cookie consent banner.

To exercise any of these rights, contact us directly using the information below.

VII Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted information through our site, please contact us and we will promptly delete it.

VIII Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected by the "Last updated" date at the top of this page. We encourage you to review this page periodically.

IX Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please reach out — we are happy to help.